web_appendix_updated.docx (52.46 kB)
Supplemental Material, web_appendix_updated - When and Why Saying “Thank You” Is Better Than Saying “Sorry” in Redressing Service Failures: The Role of Self-Esteem
journal contribution
posted on 2019-12-18, 13:09 authored by Yanfen You, Xiaojing Yang, Lili Wang, Xiaoyan DengSupplemental Material, web_appendix_updated for When and Why Saying “Thank You” Is Better Than Saying “Sorry” in Redressing Service Failures: The Role of Self-Esteem by Yanfen You, Xiaojing Yang, Lili Wang and Xiaoyan Deng in Journal of Marketing