jmr.18.0234-File003.docx (3.13 MB)
Supplemental Material, jmr.18.0234-File003 - The Differential Effect of Local–Global Identity Among Males and Females: The Case of Price Sensitivity
journal contribution
posted on 2019-12-11, 01:06 authored by Huachao Gao, Vikas Mittal, Yinlong ZhangSupplemental Material, jmr.18.0234-File003 for The Differential Effect of Local–Global Identity Among Males and Females: The Case of Price Sensitivity by Huachao Gao, Vikas Mittal and Yinlong Zhang in Journal of Marketing Research