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Supplemental Material, jmr.18.0234-File003 - The Differential Effect of Local–Global Identity Among Males and Females: The Case of Price Sensitivity

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posted on 2019-12-11, 01:06 authored by Huachao Gao, Vikas Mittal, Yinlong Zhang

Supplemental Material, jmr.18.0234-File003 for The Differential Effect of Local–Global Identity Among Males and Females: The Case of Price Sensitivity by Huachao Gao, Vikas Mittal and Yinlong Zhang in Journal of Marketing Research

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    Journal of Marketing Research

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    gender identitylocal–global identityidentity incongruenceprice sensitivitysacrifice mindset

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