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Supplemental Material, Web_Appendix__UPDATED - Designed to S(m)ell: When Scented Advertising Induces Proximity and Enhances Appeal

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posted on 2019-12-20, 13:09 authored by Ruta Ruzeviciute, Bernadette Kamleitner, Dipayan Biswas

Supplemental Material, Web_Appendix__UPDATED for Designed to S(m)ell: When Scented Advertising Induces Proximity and Enhances Appeal by Ruta Ruzeviciute, Bernadette Kamleitner and Dipayan Biswas in Journal of Marketing Research

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    Journal of Marketing Research

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    olfactionproduct appealproximitypsychological ownershipscented advertisingsensory marketing

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