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Supplemental Material, jmr.17.0329-File003 - Native Advertising in Online News: Trade-Offs Among Clicks, Brand Recognition, and Website Trustworthiness

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posted on 2019-11-11, 13:07 authored by Anocha Aribarg, Eric M. Schwartz

Supplemental Material, jmr.17.0329-File003 for Native Advertising in Online News: Trade-Offs Among Clicks, Brand Recognition, and Website Trustworthiness by Anocha Aribarg and Eric M. Schwartz in Journal of Marketing Research

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    Journal of Marketing Research

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    native advertisingpublic policyeye-trackingfield experimentsadvertising disclosure

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