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Supplemental Material, jmr.16.0309-File002 - Inaction Traps in Consumer Response to Product Malfunctions

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posted on 2020-01-21, 13:10 authored by Neil Brigden, Gerald Häubl

Supplemental Material, jmr.16.0309-File002 for Inaction Traps in Consumer Response to Product Malfunctions by Neil Brigden and Gerald Häubl in Journal of Marketing Research

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    Journal of Marketing Research

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    consumer inactionconsumption experiencedecision dynamicsenjoymentproduct malfunctions

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