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Supplemental Material, jm.18.0319-File003 - Evaluating the Effectiveness of Retailer-Themed Super Saver Events

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posted on 2019-12-27, 13:10 authored by Jonne Y. Guyt, Els Gijsbrechts

Supplemental Material, jm.18.0319-File003 for Evaluating the Effectiveness of Retailer-Themed Super Saver Events by Jonne Y. Guyt and Els Gijsbrechts in Journal of Marketing

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    Journal of Marketing

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    discountsgrocery retailingpromotionssavings events

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    CC BY-NC 4.0

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