Supplemental Material, DS_10.1177_0022242919831672 - The Color of Support: The Effect of Sponsor–Team Visual Congruence on Sponsorship Performance

Supplemental Material, DS_10.1177_0022242919831672 for The Color of Support: The Effect of Sponsor–Team Visual Congruence on Sponsorship Performance by Conor M. Henderson, Marc Mazodier, and Aparna Sundar in Journal of Marketing