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Supplemental Material, DS_10.1177_0022242919831672 - The Color of Support: The Effect of Sponsor–Team Visual Congruence on Sponsorship Performance

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posted on 2019-03-04, 12:00 authored by Conor M. Henderson, Marc Mazodier, Aparna Sundar

Supplemental Material, DS_10.1177_0022242919831672 for The Color of Support: The Effect of Sponsor–Team Visual Congruence on Sponsorship Performance by Conor M. Henderson, Marc Mazodier, and Aparna Sundar in Journal of Marketing

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    Journal of Marketing

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    brand alliancecolorsponsorshipsports marketingvisual congruence

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