Appendix_1 – Supplemental material for The Effect of Message Consistency and Destination-Positioning Brand Strategy Type on Consumer-Based Destination Brand Equity

Castañeda-García, J. A.; Frías-Jamilena, D. M.; Del Barrio-García, S.; Rodríguez-Molina, M. A.

doi:10.25384/SAGE.10298645.v1

Appendix_1.docx (22.38 kB)

Appendix_1 – Supplemental material for The Effect of Message Consistency and Destination-Positioning Brand Strategy Type on Consumer-Based Destination Brand Equity

journal contribution

posted on 2019-11-13, 13:08 authored by J. A. Castañeda-García, D. M. Frías-Jamilena, S. Del Barrio-García, M. A. Rodríguez-Molina

Supplemental material, Appendix_1 for The Effect of Message Consistency and Destination-Positioning Brand Strategy Type on Consumer-Based Destination Brand Equity by J. A. Castañeda-García, D. M. Frías-Jamilena, S. Del Barrio-García and M. A. Rodríguez-Molina in Journal of Travel Research