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Word frequency does not moderate the degree to which people can selectively attend to parts of visually presented words

Posted on 2020-11-13 - 13:14

Whether attention is allocated to an entire word or can be confined to part of a word was examined in an experiment using a visual composite task. Participants saw a study word, a cue to attend to either the right or left half, and a test word, and indicated if the cued half of the words (e.g., left) was the same (e.g., TOLD-TONE) or different (e.g., TOLD-WINE). Prior research using this task reports a larger congruency effect for low-frequency words relative to high-frequency words but extraneous variables were not equated. In this study (N = 33), lexical (orthographic neighbourhood density) and sublexical (bigram frequency) variables were controlled, and word frequency was manipulated. Results indicate that word frequency does not moderate the degree to which parts of a word can be selectively attended/ignored. Response times to high-frequency words were faster than response times to low-frequency words but the congruency effect was equivalent. The data support a capacity model where attention is equally distributed across low-frequency and high-frequency words but low-frequency words require additional processing resources.

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