Mapping the online social network of cancer bloggers
Posted on 2019-11-22 - 13:08
While social media has the ability to quickly disseminate information and reach large audiences, cancer blogs as a communication platform have not yet been well studied. A social network analysis was conducted on 89 active cancer blogs. Results demonstrated the overall cancer-blog-network was widely distributed and decentralized, with blogs clustered by cancer type, and that breast cancer blogs were the most significant and highly linked blogs. Efforts to disseminate cancer-related information may focus on identifying key breast cancer bloggers or linking key bloggers of various cancers to create a more interconnected network and expand its reach within this online community.
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Baik, Sharon H; Klonoff, Elizabeth; Barnes, Laura E; Schiaffino, Melody K; Wells, Kristen J (2019). Mapping the online social network of cancer bloggers. SAGE Journals. Collection. https://doi.org/10.25384/SAGE.c.4750697.v1
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AUTHORS (5)
SB
Sharon H Baik
EK
Elizabeth Klonoff
LB
Laura E Barnes
MS
Melody K Schiaffino
KW
Kristen J Wells