Does Watching This Make Me Feel Ashamed or Angry? An Examination of Latino Americans’ Responses to Immigration Coverage

Content analyses of U.S. English-language news coverage of immigration indicate that these stories are laden with negative, threatening messages and have an almost exclusive focus on Latino immigrants. However, little is known regarding how non-immigrant Latinos process and interpret these messages. The current survey of adult non-immigrant Latinos living in the United States addresses this question by applying insights from the rejection-identification model and research on vicarious shame. Based on this research, experiencing group shame in response to immigration news should drive Latinos to distance themselves from this identity, leading to greater affiliation with American identity (to maintain a positive self-concept) and stronger support for restrictive immigration policies (to mitigate the potential threats). Alternatively, experiencing anger in response to this coverage should result in less distancing from the shared Latino identity (i.e., greater affiliation), prompting decreased association with American identity and less support for restrictive immigration policies. Results from the mediation model tested here found support for predictions stemming from both vicarious shame and rejection-identification assumptions, indicating that they represent distinct pathways to views on immigration attitudes and identity management. Furthermore, in line with social identity theory, Mexican Americans (vs. non-Mexican Latinos) were more likely to distance from the immigration message and perceive immigration coverage to depict negative beliefs others hold about their ethnic group (owing to the disproportionate emphasis on Mexicans in this coverage). Results are discussed in terms of the implications for group standing as well as the importance of legitimacy of media messages in this context.