SAGE Journals

Cognitive-Affective Styles of Biden and Trump Supporters: An Automated Text Analysis Study

Posted on 2022-04-07 - 12:06

Are conservatives more simple-minded and happier than liberals? To revisit this question, 1,518 demographically diverse participants (52% females) were recruited from an online participant-sourcing platform and asked to write a narrative about the upcoming 2020 U.S. Presidential Election as well as complete self and candidates’ ratings of personality. The narratives were analyzed using three well-validated text analysis programs. As expected, extremely enthusiastic Trump supporters used less cognitively complex and more confident language than both their less enthusiastic counterparts and Biden supporters. Trump supporters also used more positive affective language than Biden supporters. More simplistic and categorical modes of thinking as well as positive emotional tone were also associated with positive perceptions of Trump’s, but not Biden’s personality. Dialectical complexity and positive emotional tone accounted for significant unique variance in predicting appraisals of Trump’s trustworthiness/integrity even after controlling for demographic variables, self-ratings of conscientiousness and openness, and political affiliation.


3 Biotech
3D Printing in Medicine
3D Research
3D-Printed Materials and Systems
AAPG Bulletin
AAPS PharmSciTech
Abhandlungen aus dem Mathematischen Seminar der Universität Hamburg
ABI Technik (German)
Academic Medicine
Academic Pediatrics
Academic Psychiatry
Academic Questions
Academy of Management Discoveries
Academy of Management Journal
Academy of Management Learning and Education
Academy of Management Perspectives
Academy of Management Proceedings
Academy of Management Review
Select your citation style and then place your mouse over the citation text to select it.


need help?