SAGE Journals

A Bayesian approach to nested data analysis: A primer for strategic management research

Posted on 2022-06-09 - 00:06

Bayesian analysis offers strategy scholars numerous benefits. In addition to aligning empirical and theoretical endeavors by incorporating prior knowledge, the Bayesian approach allows researchers to estimate and visualize relationships that reflect the probability distributions many strategy researchers mistakenly interpret from conventional techniques. Yet, strategy scholars have proven hesitant to adopt Bayesian methods. We suggest that this is because there is no accessible template for employing the technique with the types of data strategy researchers tend to encounter. The central objective of our research is to synthesize disparate contributions from the Bayesian literature that are relevant for strategy scholarship, especially for nested data. We provide an intuitive overview of Bayesian thinking and illustrate how scholars can employ Bayesian techniques to analyze nested data using an example dataset involving CEO compensation. Our results show how using Bayesian models may lead to substantively different interpretations and conclusions compared to traditional approaches based on frequentist techniques.


3 Biotech
3D Printing in Medicine
3D Research
3D-Printed Materials and Systems
AAPG Bulletin
AAPS PharmSciTech
Abhandlungen aus dem Mathematischen Seminar der Universität Hamburg
ABI Technik (German)
Academic Medicine
Academic Pediatrics
Academic Psychiatry
Academic Questions
Academy of Management Discoveries
Academy of Management Journal
Academy of Management Learning and Education
Academy of Management Perspectives
Academy of Management Proceedings
Academy of Management Review
Select your citation style and then place your mouse over the citation text to select it.



Usage metrics

Strategic Organization


S Trevis Certo
Latifa A Albader
Kristen E Raney
John R Busenbark
need help?