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supplemental_material - Paying Before or Paying After? Timing and Uncertainty in Pay-What-You-Want Pricing

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posted on 2019-03-10, 12:00 authored by Giampaolo Viglia, Marta Maras, Jan Schumann, Daniel Navarro-Martinez

supplemental_material for Paying Before or Paying After? Timing and Uncertainty in Pay-What-You-Want Pricing by Giampaolo Viglia, Marta Maras, Jan Schumann, and Daniel Navarro-Martinez in Journal of Service Research

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    PWYWtime of paymentuncertaintyprofitabilityservices

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