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sj-pdf-1-mrj-10.1177_00222437221094824 - Supplemental material for A Choice Model of Utility Maximization and Regret Minimization

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journal contribution
posted on 23.06.2022, 12:10 by Taegyu Hur, Greg M. Allenby

Supplemental material, sj-pdf-1-mrj-10.1177_00222437221094824 for A Choice Model of Utility Maximization and Regret Minimization by Taegyu Hur and Greg M. Allenby in Journal of Marketing Research

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