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Web_Appendix_B - National Culture and Advertising Sensitivity to Business Cycles: A Reexamination

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posted on 2020-05-22, 12:07 authored by Jung Seek Kim

Web_Appendix_B for National Culture and Advertising Sensitivity to Business Cycles: A Reexamination by Jung Seek Kim in Journal of International Marketing

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    Journal of International Marketing

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    advertisingbusiness cycleHofstedenational culturethe internet

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