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Web_Appendix - Eco-Innovations in Global Markets: The Effect of Ecological (In)Congruence on Consumers’ Adoption Intentions
journal contribution
posted on 2020-05-20, 12:07 authored by Thi Thanh Huong Tran, Nicholas G. PaparoidamisWeb_Appendix for Eco-Innovations in Global Markets: The Effect of Ecological (In)Congruence on Consumers’ Adoption Intentions by Thi Thanh Huong Tran and Nicholas G. Paparoidamis in Journal of International Marketing