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Supplemental Material, jmr.18.0213-File005 - Why Prosocial Referral Incentives Work: The Interplay of Reputational Benefits and Action Costs

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posted on 06.12.2019 by Rachel Gershon, Cynthia Cryder, Leslie K. John

Supplemental Material, jmr.18.0213-File005 for Why Prosocial Referral Incentives Work: The Interplay of Reputational Benefits and Action Costs by Rachel Gershon, Cynthia Cryder and Leslie K. John in Journal of Marketing Research

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