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Supplemental Material, jmr.18.0213-File005 - Why Prosocial Referral Incentives Work: The Interplay of Reputational Benefits and Action Costs

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posted on 2019-12-06, 13:09 authored by Rachel Gershon, Cynthia Cryder, Leslie K. John

Supplemental Material, jmr.18.0213-File005 for Why Prosocial Referral Incentives Work: The Interplay of Reputational Benefits and Action Costs by Rachel Gershon, Cynthia Cryder and Leslie K. John in Journal of Marketing Research

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    Journal of Marketing Research

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    incentivesjudgment and decision makingprosocial behaviorreferral rewards

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