jmr.16.0526-File002.pdf (5.03 MB)
Supplemental Material, jmr.16.0526-File002 - An Experimental Investigation of the Effects of Retargeted Advertising: The Role of Frequency and Timing
journal contribution
posted on 2019-03-29, 12:00 authored by Navdeep S. Sahni, Sridhar Narayanan, Kirthi KalyanamSupplemental Material, jmr.16.0526-File002 for An Experimental Investigation of the Effects of Retargeted Advertising: The Role of Frequency and Timing by Navdeep S. Sahni, Sridhar Narayanan, and Kirthi Kalyanam in Journal of Marketing Research