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Supplemental Material, jmr.16.0331-web-appendix - Intercompetitor Licensing and Product Innovation

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journal contribution
posted on 17.10.2018 by Baojun Jiang, Hongyan Shi

Supplemental Material, jmr.16.0331-web-appendix for Intercompetitor Licensing and Product Innovation by Baojun Jiang, and Hongyan Shi in Journal of Marketing Research

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