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Supplemental Material, jm.18.0539-File003 - Speed Up, Size Down: How Animated Movement Speed in Product Videos Influences Size Assessment and Product Evaluation

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posted on 2020-05-23, 12:11 authored by He (Michael) Jia, B. Kyu Kim, Lin Ge

Supplemental Material, jm.18.0539-File003 for Speed Up, Size Down: How Animated Movement Speed in Product Videos Influences Size Assessment and Product Evaluation by He (Michael) Jia, B. Kyu Kim and Lin Ge in Journal of Marketing

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HKU-Fudan IMBA Joint Research Fund

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    Journal of Marketing

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    animated movement speeddigital video adknowledge transfersize assessmentvisual perception

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