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Supplemental Material, jm.18.0388-File003 - Marketing Excellence: Nature, Measurement, and Investor Valuations

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posted on 2020-06-04, 12:09 authored by Christian Homburg, Marcus Theel, Sebastian Hohenberg

Supplemental Material, jm.18.0388-File003 for Marketing Excellence: Nature, Measurement, and Investor Valuations by Christian Homburg, Marcus Theel and Sebastian Hohenberg in Journal of Marketing

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    Journal of Marketing

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    agilityecosystemend usergrounded theorymarketing excellencemarketing–finance interfaceorganic growthtext analysis

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