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The_Polarity_of_Online_Reviews_-_Web_Appendix.pdf (772.97 kB)

Supplemental Material, The_Polarity_of_Online_Reviews_-_Web_Appendix - The Polarity of Online Reviews: Prevalence, Drivers and Implications

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posted on 2020-07-31, 12:14 authored by Verena Schoenmueller, Oded Netzer, Florian Stahl

Supplemental Material, The_Polarity_of_Online_Reviews_-_Web_Appendix for The Polarity of Online Reviews: Prevalence, Drivers and Implications by Verena Schoenmueller, Oded Netzer and Florian Stahl in Journal of Marketing Research

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    Journal of Marketing Research

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    imbalanceonline reviewspolarityself-selectionuser-generated content

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