Supplementary_material_new_analysis_revisions_1.pdf (267.23 kB)
Supplemental Material, Supplementary_material_new_analysis_revisions_1 - An Experimental Application of the Brand Equity Pyramid Using a Healthy Movement Product Brand
journal contribution
posted on 2020-06-12, 12:07 authored by Alexander Lithopoulos, Amy E. Latimer-CheungSupplemental Material, Supplementary_material_new_analysis_revisions_1 for An Experimental Application of the Brand Equity Pyramid Using a Healthy Movement Product Brand by Alexander Lithopoulos and Amy E. Latimer-Cheung in Social Marketin Quarterly