Appendix_PDF.pdf (598 kB)
Supplemental Material, Appendix_PDF - Design and Governance of Multichannel Sales Systems: Financial Performance Consequences in Business-to-Business Markets
journal contribution
posted on 2020-07-16, 12:11 authored by Christian Homburg, Arnd Vomberg, Stephan MuehlhaeuserSupplemental Material, Appendix_PDF for Design and Governance of Multichannel Sales Systems: Financial Performance Consequences in Business-to-Business Markets by Christian Homburg, Arnd Vomberg and Stephan Muehlhaeuser in Journal of Marketing Research