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Supplemental Material, Appendix_PDF - Design and Governance of Multichannel Sales Systems: Financial Performance Consequences in Business-to-Business Markets

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posted on 16.07.2020 by Christian Homburg, Arnd Vomberg, Stephan Muehlhaeuser

Supplemental Material, Appendix_PDF for Design and Governance of Multichannel Sales Systems: Financial Performance Consequences in Business-to-Business Markets by Christian Homburg, Arnd Vomberg and Stephan Muehlhaeuser in Journal of Marketing Research

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