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Supplemental Material, 817513_supplemental_materials - Targeted Promotions on an E-Book Platform: Crowding Out, Heterogeneity, and Opportunity Costs

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posted on 2019-01-29, 12:00 authored by Nathan Fong, Yuchi Zhang, Xueming Luo, Xiaoyi Wang

Supplemental Material, 817513_supplemental_materials for Targeted Promotions on an E-Book Platform: Crowding Out, Heterogeneity, and Opportunity Costs by Nathan Fong, Yuchi Zhang, Xueming Luo, and Xiaoyi Wang in Journal of Marketing Research

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    Journal of Marketing Research

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    field experimentspromotionssearchspillovertargeting

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