Web_Appendix - Eco-Innovations in Global Markets: The Effect of Ecological (In)Congruence on Consumers’ Adoption Intentions

Web_Appendix for Eco-Innovations in Global Markets: The Effect of Ecological (In)Congruence on Consumers’ Adoption Intentions by Thi Thanh Huong Tran and Nicholas G. Paparoidamis in Journal of International Marketing