Supplemental Material, jmr.15.0479-web-appendix - The Effect of Perceived Similarity on Sequential Risk Taking

2018-11-28T12:00:00Z (GMT) by Elizabeth C. Webb Suzanne B. Shu

Supplemental Material, jmr.15.0479-web-appendix for The Effect of Perceived Similarity on Sequential Risk Taking by Elizabeth C. Webb, and Suzanne B. Shu in Journal of Marketing Research