Supplemental Material, jm.17.0292-File003 - Marketing-Mix Response Across Retail Formats: The Role of Shopping Trip Types

Supplemental Material, jm.17.0292-File003 for Marketing-Mix Response Across Retail Formats: The Role of Shopping Trip Types by Pranav Jindal, Ting Zhu, Pradeep Chintagunta and Sanjay Dhar in Journal of Marketing