Supplemental Material, WebAppendix_FINAL_-_UPDATED - The Secret Ingredient Is Me: Customization Prompts Self-Image-Consistent Product Perceptions

Supplemental Material, WebAppendix_FINAL_-_UPDATED for The Secret Ingredient Is Me: Customization Prompts Self-Image-Consistent Product Perceptions by Anne-Kathrin Klesse, Yann Cornil, Darren William Dahl and Nina Gros in Journal of Marketing Research