Supplemental Material, DS_10.1177_0022242919841584 - Can Advertising Investments Counter the Negative Impact of Shareholder Complaints on Firm Value?

Supplemental Material, DS_10.1177_0022242919841584 for Can Advertising Investments Counter the Negative Impact of Shareholder Complaints on Firm Value? by Simone Wies, Arvid Oskar Ivar Hoffmann, Jaakko Aspara and Joost M.E. Pennings in Journal of Marketing