Appendix_S1_Consumer_data_dictionary.xlsx (84.56 kB)
Supplemental Material, Appendix_S1_Consumer_data_dictionary - More “Bank” for the Buck: Microtargeting and Normative Appeals to Increase Social Marketing Efficiency
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posted on 2018-12-30, 12:00 authored by Alexander L. Metcalf, Justin W. Angle, Conor N. Phelan, B. Allyson Muth, James C. FinleySupplemental Material, Appendix_S1_Consumer_data_dictionary for More “Bank” for the Buck: Microtargeting and Normative Appeals to Increase Social Marketing Efficiency by Alexander L. Metcalf, Justin W. Angle, Conor N. Phelan, B. Allyson Muth, and James C. Finley in Social Marketin Quarterly