SAGE Journals
Browse
Appendix_S1_Consumer_data_dictionary.xlsx (84.56 kB)

Supplemental Material, Appendix_S1_Consumer_data_dictionary - More “Bank” for the Buck: Microtargeting and Normative Appeals to Increase Social Marketing Efficiency

Download (84.56 kB)
dataset
posted on 2018-12-30, 12:00 authored by Alexander L. Metcalf, Justin W. Angle, Conor N. Phelan, B. Allyson Muth, James C. Finley

Supplemental Material, Appendix_S1_Consumer_data_dictionary for More “Bank” for the Buck: Microtargeting and Normative Appeals to Increase Social Marketing Efficiency by Alexander L. Metcalf, Justin W. Angle, Conor N. Phelan, B. Allyson Muth, and James C. Finley in Social Marketin Quarterly

Funding

Richard King Mellon Foundation

History