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Web_Appendix - Favoritism Toward Foreign and Domestic Brands: A Comparison of Different Theoretical Explanations
journal contribution
posted on 2019-04-24, 12:00 authored by George Balabanis, Anastasia Stathopoulou, Jiayu QiaoWeb_Appendix for Favoritism Toward Foreign and Domestic Brands: A Comparison of Different Theoretical Explanations by George Balabanis, Anastasia Stathopoulou and Jiayu Qiao in Journal of International Marketing