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Supplemental Material, web_appendix_updated - When and Why Saying “Thank You” Is Better Than Saying “Sorry” in Redressing Service Failures: The Role of Self-Esteem

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posted on 2019-12-18, 13:09 authored by Yanfen You, Xiaojing Yang, Lili Wang, Xiaoyan Deng

Supplemental Material, web_appendix_updated for When and Why Saying “Thank You” Is Better Than Saying “Sorry” in Redressing Service Failures: The Role of Self-Esteem by Yanfen You, Xiaojing Yang, Lili Wang and Xiaoyan Deng in Journal of Marketing

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the Grant of National Natural Science of China

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