Supplemental Material, jmr.18.0213-File005 - Why Prosocial Referral Incentives Work: The Interplay of Reputational Benefits and Action Costs

Supplemental Material, jmr.18.0213-File005 for Why Prosocial Referral Incentives Work: The Interplay of Reputational Benefits and Action Costs by Rachel Gershon, Cynthia Cryder and Leslie K. John in Journal of Marketing Research