jmr.18.0213-File005.docx (843.38 kB)
Supplemental Material, jmr.18.0213-File005 - Why Prosocial Referral Incentives Work: The Interplay of Reputational Benefits and Action Costs
journal contribution
posted on 2019-12-06, 13:09 authored by Rachel Gershon, Cynthia Cryder, Leslie K. JohnSupplemental Material, jmr.18.0213-File005 for Why Prosocial Referral Incentives Work: The Interplay of Reputational Benefits and Action Costs by Rachel Gershon, Cynthia Cryder and Leslie K. John in Journal of Marketing Research