Supplemental Material, jmr.17.0282-File003 - Lowering the Minimum Donation Amount Increases Consumer Purchase Likelihood of Products Associated with Cause-Related Marketing Campaigns

Supplemental Material, jmr.17.0282-File003 for Lowering the Minimum Donation Amount Increases Consumer Purchase Likelihood of Products Associated with Cause-Related Marketing Campaigns by Michael Tsiros and Caglar Irmak in Journal of Marketing Research