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Supplemental Material, jmr_17_0277_web_appendices - The Sleepy Consumer and Variety Seeking

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posted on 2019-01-04, 12:00 authored by Zhongqiang (Tak) Huang, Yitian (Sky) Liang, Charles B. Weinberg, Gerald J. Gorn

Supplemental Material, jmr_17_0277_web_appendices for The Sleepy Consumer and Variety Seeking by Zhongqiang (Tak) Huang, Yitian (Sky) Liang, Charles B. Weinberg, and Gerald J. Gorn in Journal of Marketing Research

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    Journal of Marketing Research

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    daylight saving timeneed for arousalsleepinesssleep deprivationvariety seeking

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