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Supplemental Material, jmr.17.0275_web_appendices - Assessing Sensitive Consumer Behavior Using the Item Count Response Technique

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posted on 2019-03-21, 12:00 authored by Martijn G. de Jong, Rik Pieters

Supplemental Material, jmr.17.0275_web_appendices for Assessing Sensitive Consumer Behavior Using the Item Count Response Technique by Martijn de Jong, and Rik Pieters in Journal of Marketing Research

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    Journal of Marketing Research

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    item count techniqueitem response theorylist experimentsensitive questionssmoking

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