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Supplemental Material, jmr.17.0189-File003 - The Surprising Breadth of Harbingers of Failure

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posted on 2019-09-30, 12:06 authored by Duncan I. Simester, Catherine E. Tucker, Clair Yang

Supplemental Material, jmr.17.0189-File003 for The Surprising Breadth of Harbingers of Failure by Duncan I. Simester, Catherine E. Tucker and Clair Yang in Journal of Marketing Research

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    Journal of Marketing Research

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    campaign donationsnew product developmentpreference heterogeneityreal estate prices

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