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Supplemental Material, jmr.17.0131-File003 - Is a Picture Worth a Thousand Words? An Empirical Study of Image Content and Social Media Engagement

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posted on 2019-11-19, 13:07 authored by Yiyi Li, Ying Xie

Supplemental Material, jmr.17.0131-File003 for Is a Picture Worth a Thousand Words? An Empirical Study of Image Content and Social Media Engagement by Yiyi Li and Ying Xie in Journal of Marketing Research

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    Journal of Marketing Research

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    image processingnatural language processingsocial media analyticsuser-generated contentvisual marketing

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