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Supplemental Material, jmr.17.0126-web_appendices - Modeling Emerging-Market Firms’ Competitive Retail Distribution Strategies

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posted on 2019-04-22, 12:00 authored by Amalesh Sharma, V. Kumar, Koray Cosguner

Supplemental Material, jmr.17.0126-web_appendices for Modeling Emerging-Market Firms’ Competitive Retail Distribution Strategies by Amalesh Sharma, V. Kumar and Koray Cosguner in Journal of Marketing Research

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    Journal of Marketing Research

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    emerging marketsmanufacturer competitionmultichannel competitionmultiproduct form competitionretail distribution

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