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Supplemental Material, jmr.16.0526-File002 - An Experimental Investigation of the Effects of Retargeted Advertising: The Role of Frequency and Timing

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posted on 2019-03-29, 12:00 authored by Navdeep S. Sahni, Sridhar Narayanan, Kirthi Kalyanam

Supplemental Material, jmr.16.0526-File002 for An Experimental Investigation of the Effects of Retargeted Advertising: The Role of Frequency and Timing by Navdeep S. Sahni, Sridhar Narayanan, and Kirthi Kalyanam in Journal of Marketing Research

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    Journal of Marketing Research

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    retargetingrandomized field experimentdigital advertisingtemporal patternsfrequency effects of advertising

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