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jmr.16.0331-web-appendix.pdf (198.63 kB)

Supplemental Material, jmr.16.0331-web-appendix - Intercompetitor Licensing and Product Innovation

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posted on 2018-10-17, 12:00 authored by Baojun Jiang, Hongyan Shi

Supplemental Material, jmr.16.0331-web-appendix for Intercompetitor Licensing and Product Innovation by Baojun Jiang, and Hongyan Shi in Journal of Marketing Research

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    competitionintercompetitor licensingpricingproduct qualityroyalty

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