Supplemental Material, jmr.16.0331-web-appendix - Intercompetitor Licensing and Product Innovation

2018-10-17T12:00:00Z (GMT) by Baojun Jiang Hongyan Shi

Supplemental Material, jmr.16.0331-web-appendix for Intercompetitor Licensing and Product Innovation by Baojun Jiang, and Hongyan Shi in Journal of Marketing Research