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Supplemental Material, jmr.16.0328_web_appendices - The Smell of Healthy Choices: Cross-Modal Sensory Compensation Effects of Ambient Scent on Food Purchases

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posted on 2019-01-04, 12:00 authored by Dipayan Biswas, Courtney Szocs

Supplemental Material, jmr.16.0328_web_appendices for The Smell of Healthy Choices: Cross-Modal Sensory Compensation Effects of Ambient Scent on Food Purchases by Dipayan Biswas, and Courtney Szocs in Journal of Marketing Research

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    Journal of Marketing Research

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    ambient scentcross-modal sensory compensation effects(un)healthy food choicesretail and service setting atmosphericssensory marketing

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