Supplemental Material, updated_web_appendix_3.19.2020_for_MRJ881618 - A Multiattribute Benefits-Based Choice Model with Multiple Mediators: New Insights for Positioning

Supplemental Material, updated_web_appendix_3.19.2020_for_MRJ881618 for A Multiattribute Benefits-Based Choice Model with Multiple Mediators: New Insights for Positioning by Paul F. Burke, Christine Eckert and Srishti Sethi in Journal of Marketing Research