Supplemental Material, jmr.16.0061-File003 - A Multiattribute Benefits-Based Choice Model with Multiple Mediators: New Insights for Positioning

Supplemental Material, jmr.16.0061-File003 for A Multiattribute Benefits-Based Choice Model with Multiple Mediators: New Insights for Positioning by Paul F. Burke, Christine Eckert and Srishti Sethi in Journal of Marketing Research