Supplemental Material, jmr.16.0007-web-appendix - Extracting Features of Entertainment Products: A Guided Latent Dirichlet Allocation Approach Informed by the Psychology of Media Consumption

Supplemental Material, jmr.16.0007-web-appendix for Extracting Features of Entertainment Products: A Guided Latent Dirichlet Allocation Approach Informed by the Psychology of Media Consumption by Olivier Toubia, Garud Iyengar, Renée Bunnell, and Alain Lemaire in Journal of Marketing Research