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jmr.16.0007-web-appendix.pdf (889.23 kB)

Supplemental Material, jmr.16.0007-web-appendix - Extracting Features of Entertainment Products: A Guided Latent Dirichlet Allocation Approach Informed by the Psychology of Media Consumption

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posted on 2018-12-31, 12:00 authored by Olivier Toubia, Garud Iyengar, Renée Bunnell, Alain Lemaire

Supplemental Material, jmr.16.0007-web-appendix for Extracting Features of Entertainment Products: A Guided Latent Dirichlet Allocation Approach Informed by the Psychology of Media Consumption by Olivier Toubia, Garud Iyengar, Renée Bunnell, and Alain Lemaire in Journal of Marketing Research

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