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Supplemental Material, jmr.15.0439-File002 - Putting the Person Back in Person-Brands: Understanding and Managing the Two-Bodied Brand

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posted on 2019-05-17, 12:00 authored by Susan Fournier, Giana M. Eckhardt

Supplemental Material, jmr.15.0439-File002 for Putting the Person Back in Person-Brands: Understanding and Managing the Two-Bodied Brand by Susan Fournier and Giana M. Eckhardt in Journal of Marketing Research

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    Journal of Marketing Research

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    brandingbrand managementbrand riskbrand strengthcelebrity brandshuman brandsperson-brands

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