Supplemental Material, jmr.15.0439-File002 - Putting the Person Back in Person-Brands: Understanding and Managing the Two-Bodied Brand

2019-05-17T12:00:00Z (GMT) by Susan Fournier Giana M. Eckhardt

Supplemental Material, jmr.15.0439-File002 for Putting the Person Back in Person-Brands: Understanding and Managing the Two-Bodied Brand by Susan Fournier and Giana M. Eckhardt in Journal of Marketing Research