Supplemental Material, jmr.15.0418-web-appendix - Speaking for “Free”: Word of Mouth in Free- and Paid-Product Settings

2019-01-30T12:00:00Z (GMT) by Samuel D. Bond Stephen X. He Wen Wen

Supplemental Material, jmr.15.0418-web-appendix for Speaking for “Free”: Word of Mouth in Free- and Paid-Product Settings by Samuel D. Bond, Stephen X. He, and Wen Wen in Journal of Marketing Research