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Supplemental Material, jmr.15.0418-web-appendix - Speaking for “Free”: Word of Mouth in Free- and Paid-Product Settings

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posted on 30.01.2019 by Samuel D. Bond, Stephen X. He, Wen Wen

Supplemental Material, jmr.15.0418-web-appendix for Speaking for “Free”: Word of Mouth in Free- and Paid-Product Settings by Samuel D. Bond, Stephen X. He, and Wen Wen in Journal of Marketing Research

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